Jo the Rabbit’s days appeared idyllic on his farm, surrounded by nature and animals, but beneath the calm he felt the unrelenting pull of a world moving too fast. Seeking stillness, he found comfort in life’s simple rituals: the flicker of candlelight, the warmth of a bath, the softness of his natural sleepwear before sleep. Wanting others to feel the same sense of calm, Jo created a collection designed as a reminder to slow down, breathe, and truly rest.